Name
*
First Name
Last Name
Email
*
Phone
(###)
###
####
What is the name of your business?
What name would you like reflected in the main logo for your business?
Is this a new business?
What year was your business established?
What is the meaning or story behind your brand or business name?
Tell me about why you started this business:
What industry are you in?
Do you have a mission statement?
What products or services do you provide?
Who are your main competitors or industry leaders you admire?
How do you see your brand growing, shifting, or changing in the future?
What makes you different from your main competitors or other industry leaders?
What is the tone or voice of your brand? (Casual + friendly, serious + professional, etc.)
Who is your ideal consumer? What do they like? What do they dislike? Where are they located?
How old are your target consumers?
How will they find out about your brand? i.e., Google Search, Referral, Instagram, etc.
What platforms/mediums will you use to connect with them?
How do you want consumers to feel when they interact with your brand?
Tell me about the style you envision for this project. Are there any words, feelings, colors, images, locations, etc. that immediately come to mind?
What attributes and/or emotions do you want associated with your brand?
List a few brands in your industry with elements (website interface, color palette, copy tone of voice, etc.) that resonate with this project. What do you like about them?
List a few brands in your industry with elements (website interface, color palette, copy tone of voice, etc.) that you don't want to see as part of this project. What do you dislike about them?
Are there any other elements (specific colors or fonts, photography styles, etc.) that you absolutely don’t want to see as part of this project?
Do you have any inspiration already saved you can share with me (i.e., a Pinterest board, etc.)?
Do you have extra information, comments or requests you'd like me to consider?
For your brand deliverable files, which do you prefer?
Mailing Address
For any printed collateral, etc.
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
